1. Where you are today
Your last 12 months (10 November 2025 to 9 November 2026), read straight from your Search Console and Google Analytics.
20
clicks from Google search in 12 months (209 times shown)
0
clicks we can see from anything other than your brand name
10
visits from Google search in GA4, out of 741 recorded
0/100
DataForSEO authority (71 sites link to you)
What people searched to find you
| Search | Type | Clicks | Times shown |
|---|
| brooks fashion | Branded | 4 | 70 |
| brook fashion | Branded | 1 | 13 |
| Hidden by Google | Unknown | 15 | n/a |
Google hides searches made by very few people, which is where the other 15 clicks went. Every search we can see that earned a click is your brand name. You also showed up for other "brooks" searches (brooks menswear, brooks brothers nz), but between positions 42 and 99, so nobody clicked. Source: Google Search Console
Where your visitors come from
| Channel | Visits |
|---|
| Direct (typed in or a saved link) | 570 |
| Social | 121 |
| Google search | 10 |
| AI assistants (ChatGPT and others) | 5 |
Two Google Analytics properties are both recording the site, so we've added them together here. GA4 can't see your sales because they happen on Zaful and Rosegal. Source: GA4 properties 258118107 + 258164881
2. What we found on the site
Things Google, AI tools and your visitors see right now on brooksfashion.com:
- Copied Zaful text on your home page. There's a section saying "Zaful protects payment information...", with the [1] reference markers still in it. Readers, Google and ChatGPT all see a page about another company.
- "Site under construction" is live, along with "We use AI for web design; let us know if it meets your needs." Both tell visitors and AI tools the site isn't finished.
- Promises you don't control. The page offers BROOKS20 (20% off), FIRST15 (15% off), free 30-day returns, shipping to 200+ countries and an app download. Unless Zaful issued those codes to you, a visitor who tries one at Zaful's checkout may find it doesn't work, and stops trusting you.
- "CLICK on Ads" at the top of the home page. Google's AdSense rules don't let sites ask people to click ads, so take that out before it puts the ad account at risk.
- A page of links to someone else's store. 29 links go to Zaful and Rosegal, and there are no products of your own. Google's spam policies name "thin affiliate pages" (links with no added value) as something they rank down. Those links also need marking as paid (rel="sponsored"), which Google's link rules expect from affiliate links.
- The basics are blank. The page title is just "brooksfashion". The behind-the-scenes business info Google reads has an empty address, and the social icons link to the Facebook, Instagram, Twitter and YouTube home pages rather than your own profiles.
- Odd files are showing in Google. Google has picked up an ad file (/adm/ad/injectAd.iframe.html) and PDFs like Dress_to_impress.pdf and Panties_feel_sexy.pdf. Either hide them from Google or turn them into proper articles.
3. The market in New Zealand
Monthly Google searches for fashion in New Zealand.
| Search | Searches a month |
|---|
| shein nz | 49,500 |
| womens clothing nz | 4,400 |
| womens swimwear nz | 1,600 |
| plus size swimwear nz | 880 |
| cheap clothes nz | 320 |
| online clothing stores nz | 320 |
| sexy lingerie nz | 320 |
| affordable dresses nz | 210 |
| zaful | 140 |
| mens streetwear nz | 70 |
| rosegal | 30 |
| zaful nz | 20 |
Google Keyword Planner figures, pulled through DataForSEO on 12 November 2026. Advertiser competition is high on every term except "zaful" and "zaful nz" (medium). Source: DataForSEO / Google Ads
What the numbers say
There are about 190 searches a month in New Zealand for Zaful or Rosegal by name, and they go straight to those stores. The big terms like "womens clothing nz" belong to large retailers. The way in for a small brand is one narrow niche it can own. Swimwear is the clearest one in what we pulled: those two searches alone come to about 2,480 a month.
4. What we'd do next
- Pick one niche and build your own brand around it. Search and AI work pays off when you own the products, because the customer and the repeat sale stay with you. On an affiliate site, both belong to Zaful.
- Clean up the current site this week. Work through the list in section 2, and keep one of your two analytics properties.
- Build the new site with Claude Code. With your computer science background, you'll get a long way fast. Your setup pack is attached to the email: it already knows your business and starts with the clean-up above.
- Join the free AI Search community. It has the ecommerce learning to help you choose the niche and get the brand off the ground.
- Platform access once there's a brand. When you've got products of your own, our platform is a conversation worth having.